In a groundbreaking move, Hook, an AI-powered music remixing app, has struck a deal with Universal Music Group (UMG). This partnership enables fans to create and share remixes of official UMG recordings, fostering a new revenue stream for artists and rights holders while maintaining creative control and attribution.
The Partnership
Hook ensures that every creation is licensed, attributed, and tracked, so artists and rights holders benefit when their music is used and shared on social platforms. UMG artists and rights holders have control over which songs are available for creation, what creative experiences fans can use, and where the resulting content can be shared.
Background and Impact
Gaurav Sharma, the founder and CEO of Hook, launched the app on iOS in September 2024 and has been working with rights holders to ensure artists retain ownership, control, and monetization. Hook previously secured a content deal with Downtown Music, adding millions of licensed recordings to its library. With this latest deal, Hook has further expanded its reach and influence in the music industry.
Funding and Growth
Hook has raised $16 million across four funding rounds, with its most recent Series A round in February 2026. This financial backing has allowed the company to continue developing its platform and expanding its partnerships, including the one with UMG.
FAQ
- What is Hook? Hook is an AI-powered music remixing app that allows users to create and share remixes of official recordings.
- Who is behind Hook? Hook was founded by Gaurav Sharma, who serves as the CEO.
- How much money has Hook raised? Hook has raised $16 million across four funding rounds.
- What are some key features of Hook? Hook ensures licensed, attributed, and tracked creations, giving artists and rights holders control over their music.
- How does Hook partner with Universal Music Group? Hook allows fans to remix and share songs using official UMG recordings, enabling a new revenue stream for artists and rights holders.
Frequently Asked Questions
What is Hook?
Hook is an AI-powered music remixing app that allows users to create and share remixes of official recordings.
Who is behind Hook?
Hook was founded by Gaurav Sharma, who serves as the CEO.
How much money has Hook raised?
Hook has raised $16 million across four funding rounds.
What are some key features of Hook?
Hook ensures licensed, attributed, and tracked creations, giving artists and rights holders control over their music.
How does Hook partner with Universal Music Group?
Hook allows fans to remix and share songs using official UMG recordings, enabling a new revenue stream for artists and rights holders.
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