Pennsylvania Mandates Labels for AI-Generated Ads, A New Era of Disclosure
Pennsylvania has enacted a new law requiring clear and conspicuous labeling for advertisements that use artificial intelligence to generate or significantly modify content. Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law on October 22, 2026, marking a significant step in consumer protection against AI-driven deception. This legislation aims to ensure transparency in advertising, particularly when AI might create a false impression about the nature or authenticity of products and services. The law grants enforcement power to the Pennsylvania Attor…
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